Nationwide, Barcami Lane, Inc.’s marketing manager is responsible for developing, implementing, and managing marketing and communication activities for our client associations that align with each client’s strategic plan, budget, and scope. The position plays a critical role in our client’s success with program and product awareness, engagement, conversions, and revenue, relating to education and networking events, membership, and other non-dues revenue sources.
Responsibilities:
Plan, develop and execute multichannel marketing content and campaigns, including copywriting, for key areas of our client associations: education, networking, and membership.
Develop and execute social media strategies to increase visibility and engage with members of our client associations.
Plan and oversee digital advertising campaign implementation, monitoring optimization and performance including regularly analyzing website traffic, social media engagement and campaign results.
Regularly track the success of all marketing activities for assigned clients, including implementing A/B testing and adjusting strategies and tactics based on results. Includes the development and maintenance of dashboard reports for clients.
Develop brand guidelines in partnership with graphic design team.
Follow brand guidelines, oversee design of a variety of print and electronic collateral including advertisements, flyers, graphics for social media, emails, etc.
Provides strategic insight, counsel, data and intelligence client teams as appropriate on best practices and growth strategies.
Respond to client questions and requests via telephone and email within 48 hours.
Manage client association management systems (AMS) and website platforms to implement marketing and communication activities. Training provided on all AMS systems utilized by our clients.
Draft copy and design electronic communications to be distributed via email, social media, websites, and blogs.
Participate in client and team web conferences, as needed, and executive action items.
Contribute to other projects as required, including processing grants, producing presentations and marketing materials, coordinating bulk mailings, executing sponsor benefits, and administration for client committee and board meetings.
Ensure that all work conducted for clients is included in the management contract’s scope of services, alerting supervisor of any work that is outside of the scope of services.
Complete work and assignments issued by the staff teams to ensure the work specified in management contract’s scope of services is completed in a timely, quality manner.
Complete work within the budgeted number of hours allocated for each assigned client.
Proactively provide support to the staff teams and clients, actively bringing new ideas.
Qualifications:
Experience required:
At least three years of experience in a client service-oriented environment, preferably in a small business, non-profit, association, hospitality, or billable hour environment.
At least four years of experience in marketing and communications roles with a preference for digital marketing, with increasing responsibility.
Bachelor’s Degree preferred.
A keen attention to detail.
Strong written communication skills.
Ability to work under pressure, responding quickly and thoughtfully to urgent issues is a must.
Ability to effectively communicate status on deliverables, identify potentially conflicting priorities, and collaborate with stakeholders to resolve conflicts is required.
Aptitude to learn and advance with new systems and technologies.
Ability to maintain a high level of confidentiality.
Exceptional customer service skills, interpersonal skills, and a positive attitude.
Ability to manage vendors including mail houses, outsourced providers, and printers.
Flexibility to adapt quickly to our clients’ changing needs and priorities.
Ability to manage multiple tasks and deadlines simultaneously in a fast-paced, deadline-driven environment.
Solid problem-solving skills and the ability to work well under pressure.
Solid experience with the Microsoft Office environment.
Computer proficiency and the aptitude and interest to master new systems is a must.
Technical skills preferred:
Email marketing platforms, such as Constant Contact, MailChimp, et.
Association management systems (AMS), such as Wild Apricot, MemberClicks, Novi AMS, Neon, GrowthZone, and YourMembership.
Design platforms, such as Canva, Photoshop, Illustrator.
Reporting platforms, such as Google Analytics.
Social media platforms, such as LinkedIn, Facebook Instagram, and YouTube.
Demonstrated excellence with organizational and project management skills.
We utilize Basecamp to manage all client work. Usage of the system is required.
Must be a self-starter capable of working with limited supervision and able to collaborate in a team-based environment.
Individual must be committed to their own personal and professional development, including the pursuit of professional designations or learning emerging technologies and techniques.
If based in Westford, MA, after meeting defined length of service requirements, employees may work remotely for no more than two days each week. Position requires a minimum of three days in the office each week and as required to meet client and company needs.
Must be willing and able to travel locally and nationally, approximately 10%.
Valid driver’s license required.
Individuals must have reliable personal transportation for local travel.
Individuals must be able to travel via commercial air travel.
Notes:
To be considered for this role, you must reside in one of the following states: DC, GA, IL, IN, MA, MD, MI, NC, NH, NJ, NY, OH, TN, or VA.